The Arco Íris trademark is daring and innovative, with a mix of over 50 products, distributed to Northwestern São Paulo State and the States of Minas Gerais, Mato Grosso do Sul and Goiás.

History: The Company started its activities on July 1st, 1958, under the corporate name Mattos & Cia, established in the town of Tanabi-SP, and with Mr. Mário de Mattos as a major shareholder. Mattos & Mattos manufactured soda of the Cotuba and Guri (lemon soda) brands, as well as sugarcane spirits with the Arara brand.

In 1969 the company purchased a lot in the city of São José do Rio Preto and was the pioneer in the city’s recently-opened Industrial District, thus having the honor of receiving the award of greatest industrial enterprise in 1972, granted a the Business and Industrial Association of São José do Rio Preto (ACIRP).

The new plant began its activities in 1972, manufacturing exclusively soda (Cotuba and other flavors), while the plant in Tanabi carried on the liquor manufacturing. In this same year, Mattos & Cia purchased the factory holding the Arco Íris brand in the city of São José do Rio Preto, State of São Paulo, and the soda began to be manufactured in the new plant.

The headquarters has been the city of São José do Rio Preto, State of São Paulo since 1974, and the plant in Tanabi, State of São Paulo, has been the branch since then.

On May 10, 1976, the corporate name was changed to Refrigerantes Arco Iris Ltda.

In 1978 the company enlarged its industrial plant, threefolding its technical and production capacity and beginning the bottling of soda under the Brahma trademark, a partnership that lasted until 1993.

A very important fact has been the technological advance occurred in 1983, which was the personalization of the glass bottles for exclusive use. This strategy has shown that the company is concerned about making a difference among its consumers. The personalized bottles were a powerful marketing tool, and turned Arco Íris into one of few national soda manufacturers competing with multinationals. Not even Companhia Antárctica (leading soda manufacturer and brewery in the country) had its own soda bottles. This innovation has been deemed bold and has undoubtedly solidified the tradition and leadership marks that Arco Íris has had in the market until these days.

In 1985, Cisper – São Paulo and Rio Industrial Company – leader in specialization of bottles, brought to the Brazilian market the concept of pre-labeled ONE WAY glass bottles (nonreturnable). Arco Íris was the only regional company in Brazil, along with Coca-Cola, Antárctica and Brahma, invited by Cisper to launch a partnership with this new bottle. The aforementioned great trademarks refused the invitation, except for Arco Íris. Therefore, it was the first to launch the product: pre-labeled disposable glass bottle.

In 1988, Arco Íris was chosen as the only regional company with the ability and technical conditions to bottle the Schweppes tonic water. The international acknowledgement of the Arco Íris quality was then made clear. This partnership lasted until 1993.

With the introduction of the plastic PET bottles (disposable) in the soda market, in 1996, Arco Íris set up a modern industry of PET bottles of its own, with Japanese state-of-the-art technology.

The Arco Íris plastic PET bottles have been designed and developed by a company specialized in industrial design of packages, and has been the second Brazilian company to adopt the exclusive design for its brand. This project was completed in Japan by specialized technicians.
This investment has conferred the “Embanews 97 Brazilian Award” of best and most modern soda packing, including the technical-productive process.

In the same year, Cotuba reached Japan to cater to the Japanese-descendent Brazilian market. It has currently conquered the Japanese taste.

Therefore, Arco Íris has been daily writing history. A bold company continuously investing in the quality and innovation of its products, without losing focus on the client, and extremely prepared to a more and more demanding market.

Addresses:
Rua Felício Ferreira, 63 – Distrito Industrial
São José do Rio Preto - SP - Cep: 15035-610
Phone: (17) 3206-2000
Fax: (17) 3206-2048
E mail: arcoiris@cotuba.com
CNPJ: 72.077.514/0001-56
I.E.: 647.037.573-119
*National Roll of Corporations Number

Rua Rui Barbosa , 09 – Centro
Tanabi – SP Cep: 15170-000
Phone/Fax: (17) 3272-1921
CNPJ: 72.077.514/0003-18
I.E.: 681.000.084-116